debbie

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So far Debbie has created 20 blog entries.

How to change text and add photos to your Photoshop Template

Did you download a Photography template and not sure how to edit the text to add your session info, business name or photography pricing packages to it? In this quick tutorial you’ll find out how exactly to customize your Photoshop template with your own text and photography.

Editing the text of a template

Example template

The ‘move tool’

Move toolWhen opening any template in Photoshop, you can click on all the elements you see to select them with the ‘move’ tool (shown here on the left). You simply click on this tool – it’s the very first icon in the vertical row of tools on the left of your screen – and then click anywhere in the template. This will ‘select’ the element so you can work with it.

The layer window

Photoshop Layer WindowAll the elements in a template are stacked on top of each other through ‘layers’. The layer window, as shown on the right, shows you all the layers in your template. When you click an element inside the template itself, you will see your selected layer will get […]

By | March 23rd, 2017|0 Comments

How to brand your photography business the right way

Do you think branding is just an overwhelming mingle of memorable logos, witty tag lines, dashing fonts or punchy color palettes?

Pause for a minute and think about your favorite brand. What is it that you love about it? I bet it’s none of these things…

Savvy marketers think and project branding as a special connection and a genuine experience.

Your photography branding should, therefore, be all about the feelings you instill your clients. From the first encounter with your work, to that special moment when they are looking, mesmerized, at a gorgeous album or prints  of their photographs – your work wrapped around their special moments.

A well-thought brand that portrays your style will make the right clients tick and connect with you and your business instantly. It’s the only thing, aside from hard work and dedication, that will help you gain a foothold in your market.

Don’t let it be an afterthought. And don’t go for generic either. Make something unique, that will reflect you and your personality.

In today’s post, I’d like to share with you a few thoughts on how to achieve just that.

Branding your photography business

By | January 17th, 2017|0 Comments

7 tips for perfecting your Valentine photo sessions

What a perfect day to celebrate love and affection Valentine’s Day is…

Families with adorable babies, couples madly in love or passionate women looking for boudoir shoots, all these people will want to seize their moment of magic and love.

But as they reach out for your photography services, chances are your clients will prefer to book a mini-session instead of a full session. And the more different clients you’re working with on one day, the more challenging it will be.

This year, are you ready to make the best of your Valentine’s day photography offers? Did you do your math and plan out how you’re going to proceed? What are you going to do in order to work effectively, take in more clients, and make them perfectly happy with your services while avoiding you being burned out?

In my experience, there are 7 essential things you need to cover to safe pass an important day such as Valentine’s day.

Valentine Mini Sessions Tips

Think in numbers

You’re probably thinking in hearts, hugs, kisses and rainbows, and I can’t blame you. That’s what you’re going to see […]

By | January 11th, 2017|0 Comments

Photography time saving tips for 2017

Photography Time Saving Tips

When you’re running your own business, especially on such a seasonal niche as photography can be, your schedule can get hectic at times.

But spending so many hours behind the camera and the computer, editing photographs, organizing tasks, handling SEO and social media, doesn’t necessarily mean your business is flourishing.

It could also be that some things are taking you too much time, draining your energy and making you less efficient.

Whether at the end of the day everything is planned ahead or you’re frustrated because of an even longer to-do list, it all depends on how you use your time.

That’s why I’d like to share with you some of the most effective photography time-saving tips that will help you get a fresh and productive start in 2017. Below are my favorite tips and tricks, so enjoy!

Handle activities in bulk

Many of your frequent tasks are repetitive. For instance, you might have to write and send up to four emails a month, publish up to four blog posts a month, post up to 10 messages a week on a particular social […]

By | January 3rd, 2017|0 Comments

Photography SEO tips for 2017: 17 things that will help your photography business get found this year

Photography SEO tips for 2017

 

 

Most people will look for a photographer in their area. Usually, after asking for a referral from friends or family, if they can’t find one, they go online, typing in something like “(Subject) Photographer (Area)”.

Do you really think they will make it to the second or third page?

Whoever floats at the top of these search results, will have a very high chance of booking that potential client. That’s why, as photographers, we feel the importance of being found on top of the search results all the time.

How well did you do in 2016? Were you featured right there at the top or buried down on a search results page that nobody ever takes the time to click through to?

If you want to improve in this direction, you’ll have to remember that search engines evaluate your website constantly. So you will need to work on optimizing your website just the same.

Moreover, the way search engines like Google rank their search results is constantly changing and trends can be noticed throughout the years.

In this article, I’m […]

By | January 1st, 2017|0 Comments

The photographer’s guide to email marketing

The photographer's guide to email marketing

Email marketing is the only channel that lets you communicate with your clients in a private environment, their inbox.

With so many distractions available on the web, sending your messages straight to the target can be a powerful instrument. Why try multiple marketing tactics and fail at all of them instead of focusing on just one, the email marketing?

It basically allows you to address a targeted audience, who consented to receive your updates, in a very personal and personalized manner.

Email marketing also increases your chances of getting more clients, not to mention that it can be surprisingly cheap and effective.

Whether you’re a tech-savvy or a newbie, when it comes to reaching your audience via email, it shouldn’t be difficult to succeed. Let’s have a look together at what can you do, as a photographer, to successfully grow your business through email marketing.

The essentials of building an email list

Before anything else, I’d like to draw a clear line: email marketing should refer exclusively to reaching out to clients who opted to receive your messages. Sending unsolicited emails, as much […]

By | December 13th, 2016|1 Comment

How to market your photography through writing notes

Market photography with notes

 

 

From all the marketing tactics out there, writing a special note at the right moment can be the most powerful and most personal.

You’re in the business of creating valuable, lifelong memories from events that your clients love to celebrate year after year. Even if they might be too busy to plan ahead that celebration…

You just need to be there, careful and attentive, congratulating them. And if it makes you feel comfortable, you could also offer them a special discount on your photography services, for their anniversary.

This might be precisely what it takes to turn them into repeat customers and grow your business without spending a fortune on marketing. In this article, I’m going to walk you through the 3 simplest, most effective steps of marketing through writing notes:

Learn how to spot a great opportunity

It’s not every day someone you did businesses with pops out of nowhere to congratulate you for a personal success or celebration. And the truth is that when that happens, you feel incredibly good.

I’m not going to get into the nitty-gritty psychological details of why people feel […]

By | December 9th, 2016|0 Comments

11 tips for your cake smash photo sessions

Cake smash photo sessions tips

 

Yet another time of reflection and amazement for the miracle they brought into this world, a baby’s first anniversary is such a wonderful and emotional time for the young parents.

Can you think of a better way to seize the moment other than a cake smash photography session?

Raving fans of such services, parents are also very demanding – it’s their precious baby you’re photographing and there should be no room for mistakes.

But the chubby, adorable 1-year old little persons are no ordinary shooting subject. Here’s what you can do to make their cake smash photography sessions a… smashing success:

Focus on the timing

Parents could ask you to photograph the baby right at the anniversary, something you should always avoid!

  • On the one hand, you could end up having an agitated or tired baby, stressed out by all the persons roaming around.
  • On the other hand, the more persons are at the filming scene, the higher the chances that something will go wrong.

You want tranquility, an energetic, happy baby, and a lot of space for […]

By | November 29th, 2016|1 Comment

12 things your photography website should have to be successful

Photography website tips

Your photography website is like an art gallery.

You want to emphasize your work and give your visitors the freedom to admire it, analyze it, and convince themselves that they want to take your work home with them.

At the end of the visit, when they want to reach out or directly book your services, you are there to help.

So think of it as a point of contact with first-time visitors, loyal fans, previous and soon-to-be customers. You want to prep and expose a little bit for everyone.

By building an amazing online presence, you are offering your visitors a flawless experience.

And that’s the best way to connect.

Below, I’ve compiled a thorough list of photography website tips with all the right ingredients that make your website truly successful. From what and how you communicate to how you design this communication channel, there’s a little bit of everything you need.

DESIGN

Statistics show that visitors will only take a few seconds to decide whether to stay on a website or leave it. It can’t be the content […]

By | November 3rd, 2016|0 Comments

Video: How to add an overlay to your photography in Photoshop

How to add an overlay to your photography

Are you promoting your photography on Facebook? Here's a quick video tutorial on how to add, resize and position an overlay on your professional photos. Great for sneak peeks, announcements or special sales.

Make sure to turn on HD for crisp and clear watching.

Posted by Strawberry Kit on Thursday, October 20, 2016

By | October 21st, 2016|0 Comments
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