Five great tips for marketing your fall mini sessions

Fall mini sessions marketing

Mini sessions offer your clients a more affordable opportunity to enjoy your work.

They also help you get more referrals from them and, perhaps, even full session bookings.

Nevertheless, despite the “mini” in their title, they don’t necessarily require fewer efforts on your side, especially when it comes to promoting your services and attracting the right clients.

Since fall mini sessions happen to be the start of the most busy season for a lot of photographers, one cannot ignore the importance of planning and making the most of it .

Luckily, it doesn’t have to be very complicated.

With the following tips for marketing your fall mini sessions, chances are you’ll be able to plan things out much easier.

After all, it really is a matter of doing your homework and deciding, in advance:

What exactly do you bring to the table?

Who should rush in and take advantage of it?

When would it be the best time to make it happen?

Where will you do your magic?

What motivation should you put a […]

By | 2016-12-29T15:25:34+00:00 October 14th, 2016|0 Comments

9 useful tips on how to market your photography using Instagram

Instagram photography marketing

Instagram has over 400 million active users. With more than 60% of them logging in on a daily basis and sharing around 80 million photos a day, it can only mean one thing:

There’s a great potential to reach a large audience on this visual platform.

So stand out through your eye-catching, beautiful photography, showcase your professionalism, and there’s probably little that could stop these people from loving your photographs as well…

It’s true, a significant percentage of these users are females under the age of 35. But a savvy marketer would quickly realize what a perfect opportunity this would be to present them photography services.

So are you wondering how to put together a smart strategy for building an active community that:

  • Reacts to your photographs;
  • Initiates dialogues by commenting your posts;
  • Increases your visibility by sharing your photos with their friends;
  • And grows your clients’ list by referring your services directly, telling their followers how much they love your work?

Today’s post is precisely about that: a selection […]

By | 2016-12-29T15:25:34+00:00 September 27th, 2016|0 Comments

The beginner’s guide to pricing your photography

Photography pricing guide

Pricing can be a complicated decision in any field.

But photography is an even tougher business.

You work with sophisticated, expensive technical equipment. You also put in a lot of hard work, devotion and passion.

Even when you barely feel how time flies, at the end of the day, you still work for money.

And it’s the money that keeps you in business.

That’s why you probably often find yourself consumed by the actual need of raising your prices and the fear that you might scare customers away.

If you’re wondering how much to charge and how to find the right price for both you and your clients, this guide to photography pricing for beginners should clear things out a little bit.

The essential steps of setting a pricing strategy

People will always need to preserve memories and you’re there to help them take those stories further. You communicate important life events and decorate their homes and offices with your work.

How much is it worth building these priceless memories?

Putting a price tag on such a contribution is simpler than it looks. […]

By | 2016-12-29T15:25:34+00:00 September 23rd, 2016|0 Comments

15 photography blogging ideas that attract new clients

Photography blogging ideas

As a photographer, it’s important to attract your ideal client, each and every time.

Sure, everybody wants clients, but when the “wrong” client comes along, doing your job becomes a real pain.

What’s a “wrong” client?

You know the type… Not a bad person, but rather someone with totally different expectations from what we have to offer.

And if that someone has problems with understanding our services or with communicating expectations, both the client and the photographer will end unhappily.

Of course, there’s no secret recipe for having a great communication with your client and being able to deliver the best you can.

It’s all a matter of:

  • Making your photography services and the way you work crystal-clear;
  • Drawing in those customers who appreciate your way of doing things.

How do you create a business where you attract the right person, all of the time?

I dare to say – Blogging.

When done right, blogging can play a key role in how you attract and book the right clients. But you […]

By | 2016-12-29T15:25:34+00:00 September 16th, 2016|1 Comment

What to wear guide: 8 client wardrobe tips for your next photo shoot

What to wear guide wardrobe tips photo shoot

Planning a successful photo shoot can be very demanding.

From the selected location and the surrounding decors to your equipment and how your subjects look and feel, you can never be too careful.

Nevertheless, there’s nothing that will stress out your clients more than… their wardrobe.

How people dress directly affects how they feel and how they pose.

Whether they are not comfortable with their clothes, they are not convinced that they look good, or they are not appropriately dressed, sweating or shivering, all these will affect the entire shooting, as well as the end product.

But as you already know, the best photographers always help their customers in every way they can.

From general, practical advice on things to do and things to avoid to personal counseling on what would look best on them, sharing your knowledge will be highly appreciated.

The following information should help you round up your client wardrobe counseling strategy. It will help you create a comprehensive what to wear guide you can send them to prepare for a shoot with you.

So read on, for more tips on how to ease your clients’ worries and help them feel comfortable with you:

1. […]

By | 2016-12-29T15:25:34+00:00 September 13th, 2016|2 Comments

7 clever strategies for marketing photography on a budget

Photography marketing online

Most people think it’s a dream come true to be a professional photographer.

And it is, but it’s also costly.

From all the equipment we have to buy to all that software we work with, it’s a tough business. Oh, and let’s not forget the props that need to be purchased and the locations we have to rent.

But we didn’t even get to the marketing part.

Who would want to invest that much in a business only to realize, afterward, that they lack exposure?

Having a marketing budget in place to promote your photography services is a must.

Nevertheless, it doesn’t have to bring you to bankruptcy.

So how about you take advantage of this digital world we live in?

Embrace the internet as the perfect environment for sending out your messages.

The variety of low-cost strategies that increase your visibility and work for you in the long run, starting from this virtual world, is absolutely mind-bending.

And that’s what this blog post is about: a marketing-for-smaller-budgets roundup that you can turn into a cost-effective, long-term photography marketing online strategy. Not all […]

By | 2016-12-29T15:25:34+00:00 September 9th, 2016|2 Comments

How to tweak Squarespace SEO so clients will find your photography business on Google

Squarespace SEO

Squarespace is all the rage these days.

Us photographers appreciate it particularly for all those modern, attractive and responsive design options that this website builder provides. It also allows us to easily look like a webdesign pro in just a few clicks.

But a slick design and professional appearance aren’t quite enough. In order for your website to bring in new clients, you need to optimize your website for the search engines.

Otherwise, your gorgeous portfolio will be like a shiny star from a far, far away galaxy, never to touch and never to see from Earth.

SEO, short for ‘Search Engine Optimization’ is essential for making your business visible in a crowded niche and help your ideal clients find you.

It is basically a combination of tweaks that you can perform to help search engines better understand what your business is about, and who they should show your website to.

Not sure what these tweaks are for your Squarespace built website?

You’re in the right place. In this blog post, I’m compiling a series of the best Squarespace SEO practices that will help you improve your ranking […]

By | 2016-12-29T15:25:34+00:00 September 6th, 2016|3 Comments

How To Get New Referrals – Reaping The Low-Hanging Fruit Of Photography Mini Sessions

How to get referrals from mini sessions

Most people are super-excited about collecting precious photographic memories, but not everybody is ready to make the investment for a full session straight away.

Luckily, you can offer them photography mini sessions, which are more affordable and potentially just as satisfying for them. While your customers are happy with your offer, you get the chance of making yourself known, appreciated and, most importantly, trusted.

This is the low-cost entry point that should bring potential customers close to booking your full services in the near future.

Still, chances are you’re not nearly as happy as your clients about this option. You’ve noticed that despite your hard work and lower prices, not everyone returns to book a full session after that first mini session.

You were hoping at least to getting more referrals so you ask yourself what the point is in spending time on these projects instead of doing the sessions that you love, and that you want to be known for as a photographer.

Here’s your answer: with the right system in place and a bit of courage, you can get new referrals from these mini sessions quite […]

By | 2016-12-29T15:25:34+00:00 September 2nd, 2016|1 Comment

7 Habits Of Top-Performing Photographers You Should Adopt

Photography workflow tips

You work hard as a photographer, you put passion in everything you do, and your photo sessions are flawless. Even your new clients are absolutely thrilled with how you handle their first order.

But that second order doesn’t follow up as often as you would expect.

What’s going on?

Most photographers, despite their solid experience and an already existing pool of clients, do not always have a full agenda.

If crickets sometimes chirp on your side of business, maybe you could use a shift of perspective.

Adopt these 7 habits of top-performing photographers, adjust the way you interact with your new clients a little, and soon enough, you might find yourself swamped with bookings.

Here’s how to take your photography business to the next level:

1. Raise your prices with confidence

How on earth are you going to get new clients for your photography sessions by charging more, you wonder? It’s pure psychology: people who want the best will always suspect the lowest prices – “You get what you pay” they say. Professionals know it well and that is why they always raise the stakes. If you’re confident with the quality of […]

By | 2016-12-29T15:25:37+00:00 August 30th, 2016|0 Comments

3 Questions that will help you get photography clients through testimonials

Testimonials marketing photography

I’m a firm believer in testimonials; when done right, they are a pretty powerful business tool.

Nowadays, you can’t browse a company website or blogger’s about page without seeing positive reviews surrounded by quotation marks somewhere.

Why is everybody doing this? Because it works. There is something about hearing other people’s experience that triggers a certain trust in us, a believe that this product or service is worth buying.

A positive testimonial is more powerful than any marketing tactic can ever be.

This is why I consider testimonials the very first step in increasing your perceived value, and therefore increasing your prices and getting more clients. It’s that powerful.

As a photographer, you have the advantage of making deep personal connections during your work. People probably already gave you great feedback, the only thing you have to do now is ask them for a testimonial and get their permission to publish their feedback.

While this may sound easy, some people may find it difficult to bluntly ask their past clients to write a testimonial for them. It may seem like a lot of trouble to go through, and perhaps even a selfish act. In this blog post, I’m offering you a […]

By | 2016-12-29T15:25:37+00:00 August 26th, 2016|3 Comments
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