Do you think branding is just an overwhelming mingle of memorable logos, witty tag lines, dashing fonts or punchy color palettes?
Pause for a minute and think about your favorite brand. What is it that you love about it? I bet it’s none of these things…
Savvy marketers think and project branding as a special connection and a genuine experience.
Your photography branding should, therefore, be all about the feelings you instill your clients. From the first encounter with your work, to that special moment when they are looking, mesmerized, at a gorgeous album or prints of their photographs – your work wrapped around their special moments.
A well-thought brand that portrays your style will make the right clients tick and connect with you and your business instantly. It’s the only thing, aside from hard work and dedication, that will help you gain a foothold in your market.
Don’t let it be an afterthought. And don’t go for generic either. Make something unique, that will reflect you and your personality.
In today’s post, I’d like to share with you a few thoughts on how to achieve just that.