If you’re ready to give your photography business a fresh start in the new year, I’ve got some killer marketing tips to help you stand out from the crowd and attract new clients. So grab a cup of coffee (or a glass of champagne, depending on what time of day it is), and let’s dive in!

In this post, I’ll be sharing five marketing tips that you can use to take your photography business to the next level in the new year. These tips are based on my experience working with photographers through Studio Strawberry as a designer and with other awesome artists as a creative business coach, and I’m excited to share them with you.

So without further ado, let’s get started! Here are five marketing tips that you can use to kick off the new year with a bang.

1. Grow Your Business with Referrals

Offer a referral program. A referral program is a great way to attract new clients while also rewarding your existing clients for spreading the word about your business. You can offer a discount on their next session or a free product, like a print or digital album, in exchange for referrals. For example, you could offer a $50 discount on their next session for every referral that books a session with you.

2. Stay Top-of-Mind with a Newsletter

Create a newsletter or email list. A newsletter or email list is a great way to keep in touch with your clients and stay top-of-mind. You can use it to share your latest work, promotions, or behind-the-scenes glimpses of your business. You can also use it to share tips or resources for your clients, like tips for preparing for a photoshoot or ideas for displaying their photos.

3. Reach a New Audience with Influencer Partnerships

Collaborate with influencers or bloggers. Collaborating with influencers or bloggers can help you reach a new audience and gain credibility. You can offer to photograph their family, do a product review or giveaway, or even just share each other’s content on social media. For example, you could offer to photograph a local blogger’s family and in exchange, they could feature your business on their blog or social media channels.

4. Connect with Your Clients at Events and Workshops

Host an event or workshop. Hosting an event or workshop is a great way to connect with your clients and build your community. You can host a photography workshop, a portrait session event, or even just a social gathering for your clients. For example, you could host a holiday mini session event and offer a special discount for attendees.

5. Rank Higher in Search Results with SEO

Utilize search engine optimization (SEO). SEO is the practice of optimizing your website and online content to rank higher in search engine results. This is important because it helps your website and business be more visible to potential clients who are searching for photographers in your area. There are a few key things you can do to improve your SEO, such as including relevant keywords in your website content, optimizing your images with descriptive file names and alt tags, and building backlinks to your website. By improving your SEO, you’ll be more likely to show up in search results and attract new clients.

I hope you’ve enjoyed these five marketing tips and that you’re feeling motivated to take your photography business to the next level in the new year. Remember, the key to successful marketing is to be consistent, authentic, and strategic. By following these tips and using resources like Strawberry Kit’s monthly “Done-For-You Marketing” playbook that is included in the monthly subscription, you’ll be well on your way to attracting new clients and growing your business. It includes prewritten social media posts, marketing tips and strategies, a marketing calendar, content ideas, and a list of holidays and events for the month. Plus, you’ll get access to a huge library of 1000+ marketing templates to help you save time and effort when promoting your business.

So why wait? Sign up for Strawberry Kit today and start growing your photography business in the new year!

Photo by Alexander Grey on Unsplash.