From all the marketing tactics out there, writing a special note at the right moment can be the most powerful and most personal.
You’re in the business of creating valuable, lifelong memories from events that your clients love to celebrate year after year. Even if they might be too busy to plan ahead that celebration…
You just need to be there, careful and attentive, congratulating them. And if it makes you feel comfortable, you could also offer them a special discount on your photography services, for their anniversary.
This might be precisely what it takes to turn them into repeat customers and grow your business without spending a fortune on marketing. In this article, I’m going to walk you through the 3 simplest, most effective steps of marketing through writing notes:
Learn how to spot a great opportunity
It’s not every day someone you did businesses with pops out of nowhere to congratulate you for a personal success or celebration. And the truth is that when that happens, you feel incredibly good.
I’m not going to get into the nitty-gritty psychological details of why people feel […]