Welcome to a new way of sharing monthly marketing insights: Monthly Marketing! This guide replaces the PDFs we used to share in the monthly kits, making it easier for you to access and read on any device. Just make sure you’re logged in to your Strawberry Kit account to view this guide, as it’s available exclusively for Kit members.
Stepping into April, I’m excited to support your photography business growth with actionable and impactful strategies. This guide is loaded with insights and tips tailored to help you connect with your clients and elevate your photography business. I’ve compiled practical ideas for April that you can start implementing right away to ensure a productive month and a successful start to the season.
April themes and events
April is here, bringing with it the full bloom of spring and several exciting events to inspire your photography. Let’s dive into the themes that can spark creativity for your photography this month.
Earth Day (April 22nd)
April is home to Earth Day, a perfect time to focus on nature and environmental themes. Capture the beauty of the planet, initiatives for a greener world, or how people are making a difference. This is a great chance to show the beauty of Earth through your lens.
Spring Activities and Celebrations
With spring in full swing, document all the activities that come with warmer weather. This can include outdoor festivals, flower markets, and people enjoying the great outdoors. Show the joy and energy of the season in your photography.
National Poetry Month
April is also National Poetry Month. Combine photography with poetry to create something truly unique. Whether it’s through visual storytelling that complements a poem or capturing images that are poetry in themselves, this is an excellent opportunity to merge two art forms.
Start of Wedding Season
As the weather warms, wedding season begins. This is a busy time for photographers, offering many opportunities to capture beautiful moments. Showcase your wedding photography, tips for couples planning their big day, or behind-the-scenes looks at your shoots.
Renewal and Growth
Continuing the theme of renewal, April is a time to focus on growth and new beginnings. Whether it’s personal projects, new techniques, or capturing the rebirth of nature, let this theme guide your photography.
Astronomy and the Night Sky
April offers clear nights perfect for stargazing and astronomy photography. Capture the stars, the moon, or even meteor showers. This theme lets you explore the beauty of the night sky and share it with your audience.
This month’s marketing
Organize an “Earth Day” Photo Contest
Celebrate Earth Day by organizing a photo contest focused on environmental themes. Encourage your followers to share their best nature shots. Offer a prize for the photo that best captures the spirit of Earth Day, raising awareness and engagement with your audience.
Spring Session Promotions
Promote special deals for spring sessions, including family portraits in blooming parks, pet photography among flowers, or themed mini-sessions. Highlight these offers on social media and in your email newsletters to attract clients looking for vibrant spring photos.
Daily Instagram Stories with “Photo Tips of the Day”
Share daily tips on Instagram Stories, offering photography advice, behind-the-scenes looks at your work, or showcasing your editing process. This approach keeps your audience engaged and demonstrates your expertise.
Partner with Local Environmental Groups
Collaborate with local environmental groups or initiatives for Earth Day. Offer your photography services for their events or campaigns, in exchange for promoting your services. This partnership can enhance your community presence and align your brand with sustainability.
Newsletter Featuring “Spring Photography Tips”
Create a newsletter filled with tips for capturing the essence of spring, including your recent work and upcoming session availability. This keeps your audience engaged and positions you as a go-to resource for spring photography.
Update Portfolio with Recent Spring Work
Refresh your online portfolio and social media profiles with your latest spring-themed work. An updated portfolio showcases your current skills and style, attracting clients interested in seasonal photography services.
What to Post on Social
With April in full swing, let’s embrace themes of environmental awareness, the beauty of spring, and the excitement of the wedding season. These ideas are perfect for engaging with your audience on social media and showcasing the dynamic nature of this month.
“Earth Day Inspirations” Series
Celebrate Earth Day by launching a series featuring photos that highlight the beauty of nature and the importance of environmental conservation. Encourage your followers to participate by sharing their own nature shots, fostering a community of eco-conscious individuals.
“Capturing Spring” Photo Tips
Share tips and tricks for capturing the essence of spring, from blooming flowers to vibrant outdoor scenes. Use Instagram Stories or Reels to demonstrate techniques that can help your followers take their spring photography to the next level.
Wedding Season Kickoff
Highlight the start of the wedding season with posts showcasing your wedding photography. Share behind-the-scenes content, tips for couples planning their big day, and favorite moments from past weddings to engage and inspire your audience.
Spring DIY Photography Projects
Encourage creativity with DIY photography project ideas that your followers can try at home. From creating natural light filters to building homemade backdrops, share how to make the most of the spring season for photography enthusiasts.
Behind the Scenes: Spring Sessions
Give your audience a peek behind the curtain with behind-the-scenes content from your spring photo sessions. Show the setup, the challenges, and the fun moments, making your brand more relatable and engaging.
As we wrap up April, I hope the ideas shared inspire you to embrace the season’s change and leverage it for your photography business.
Remember, each month brings its own set of opportunities for creativity and business growth.
Take advantage of these insights to enhance your work and connect with your audience. Here’s to a productive April and an amazing journey ahead in your photography business.
Cheers!