Welcome to a very new way of sharing monthly marketing tips: Monthly Marketing! This guide will replace the PDF files that were previously shared in the monthly kits, making it easier to access and read on all devices without having to unpack anything. Make sure you’re logged in to your Strawberry Kit account when accessing this guide, because it is protected available for Kit members only.

Moving into February, I’m here to support your business growth with actionable and effective strategies. This guide is filled with insights and tips to help you connect with your clients and enhance your photography business. I’ve focused on practical ideas that you can apply right away, ensuring a productive month and a promising start to the year.

February themes and events

February offers a wealth of inspiration for photographers, blending romance, history, and the anticipation of spring. Let’s explore some key themes and events for February to energize your photography content.

Valentine’s Day and Love

Embrace the month of love by focusing on romantic themes. Create content around couples, romantic settings, or even self-love. Think beyond the traditional – consider unique love stories, unconventional romantic settings, or even the love between pets and their owners.

Black History Month

February is Black History Month, an excellent opportunity to celebrate African American culture and history. Create content that honors historical figures, current achievements, or everyday life in African American communities. This can range from portraits to documentary-style photography capturing events and celebrations.

Winter to Spring Transition

Capture the transition from winter to spring. This might include the last snowfalls, early blooming flowers, or the subtle changes in the natural environment. This theme is perfect for showing the contrast in colors and textures between seasons.

Indoor Coziness and Early Spring Activities

As winter slowly fades, focus on the cozy indoor moments and the emerging outdoor activities of early spring. This can include indoor gardening, reading by the window, or outdoor walks in nature as it starts to awaken.

Presidents’ Day (February 17th)

This day can be a chance to explore themes of leadership and historical significance. Create content around local landmarks, historical reenactments, or portraits inspired by presidential figures.

Focus on Health and Self-Care

Continuing from January, February is a great month to concentrate on health and self-care, particularly in the context of love and relationships. Capture images that reflect wellness in relationships, self-care routines, or even the tranquil aspects of nature.

Creativity and Artistic Expression

With the approach of spring, focus on themes of rebirth and creativity. This can include artistic endeavors, creative workshops, or the blooming artistic community in your local area.

This month’s marketing

Host a “Share the Love” Photo Contest

Engage your audience by hosting a “Share the Love” photo contest on social media. Invite your followers to submit their favorite family or couple photos, with a prize for the most heartwarming picture. This encourages client interaction and showcases your brand to a wider audience.

Create a Valentine’s Day Special Offer

Offer a special promotion for Valentine’s Day, such as discounted couple or family sessions. Highlight this offer through your social media and email newsletters. This not only capitalizes on the seasonal theme but also attracts new clients looking for a unique Valentine’s gift.

Leverage Instagram Stories for Client Features

Use Instagram Stories to feature your recent clients or behind-the-scenes glimpses of your shoots. This keeps your content fresh and engaging, and provides a personal touch that can attract potential clients who see the real experiences of those you photograph.

Partner with Local Businesses for Cross-Promotion

Collaborate with local businesses like flower shops, cafes, or gift stores for cross-promotion. Offer to display their products in your studio or photo sessions in exchange for them promoting your photography services. This local networking can significantly increase your visibility.

Send Out a Love-Focused Newsletter

Create an email newsletter centered around the theme of love, featuring your best couple and family photos. Include a personal note or photography tips related to capturing intimate moments. This helps in building a deeper connection with your audience and showcasing your expertise.

Refresh Your Online Portfolio

Update your website and social media profiles with recent work, focusing on intimate, family, or couple photography. An updated portfolio reflects your current skills and style, which is crucial for attracting clients who are seeking modern and relatable photography services.

What to Post on Social

This February, let’s emphasize the themes of love, transition from winter to spring, and indoor creativity. These ideas are designed to help you connect with your audience on social media, showcasing the unique and heartwarming aspects of the month.

“Love in Every Frame” Series

Start a series capturing different forms of love – from romantic couples to familial bonds. Share stories behind the photos, and encourage your followers to share their love stories, too. This series can beautifully depict the diverse expressions of love, resonating with a wide audience.

Spring Anticipation Challenge

Engage your audience with a ‘Spring Anticipation’ challenge. Encourage them to post photos that capture signs of spring emerging from the last days of winter. This could be budding flowers or changing landscapes. Share your own photography to inspire participation and showcase your skill in capturing these subtle seasonal changes.

“Cozy Moments” Indoor Photography

With February still holding on to the chill, share a series of cozy, indoor moments. Offer tips on capturing these intimate settings and encourage your audience to share their own cozy indoor photos. Highlight techniques like using soft lighting or focusing on warm details.

Valentine’s Day Caption Contest

Post a romantic or sweet image and invite your audience to caption it in honor of Valentine’s Day. This can be a fun and engaging way to celebrate the holiday on social media, and it allows your audience to interact creatively with your work.

DIY Home Photo Studio Ideas

Share creative DIY tips for setting up a simple photo studio at home. This is especially useful for those interested in trying new photography projects during the colder days. Include advice on inexpensive lighting, backdrops, and props, making it accessible and practical for your audience.

Behind the Scenes: Crafting Valentine’s Sessions

Showcase behind-the-scenes glimpses of your Valentine’s Day photo sessions. Share the setup, the process, and the final results. This not only provides insight into your work but also humanizes your brand, making it more relatable to potential clients.

Creating Content

As we delve into February, effective content creation remains a key strategy in your marketing. Engage your audience with heartwarming blog posts, captivating Instagram reels and stories, and informative newsletters that reflect the themes of love, transition, and indoor creativity. Here are some ideas to inspire your storytelling this month.

“Love Stories” Blog Series

Launch a blog series focusing on different aspects of love. Feature stories of couples, families, and even self-love. Include client testimonials, romantic photo session highlights, or personal reflections on love. This series can create a deep emotional connection with your audience in the month of love.

Instagram Reels – “Signs of Spring”

Create Instagram Reels that capture the early signs of spring emerging from the winter landscape. Focus on vibrant colors, new blooms, or changing outdoor activities. These reels offer a visual narrative of the transition from winter to spring, appealing to the hopeful and rejuvenating spirit of February.

Interactive Instagram Stories “February Fun”

Use Instagram Stories for interactive content like polls, questions, or challenges themed around February’s unique charm. Share photography tips for capturing Valentine’s Day moments or early spring scenes. Encourage your audience to participate and share their own experiences and photos.

Newsletter – “February Focus”

Send out a newsletter highlighting your recent work with a focus on February’s themes. Include tips for capturing the essence of love, the transition of seasons, and indoor photography projects. Offer a sneak peek into upcoming projects or specials, keeping your audience engaged and informed.

“Indoor Creativity” Photo Essays

Create photo essays that explore creative indoor photography. Showcase different themes like home studio setups, DIY photography projects, or candid family moments. Share these essays on your blog or social media to provide inspiration for capturing life’s indoor moments artistically and intimately.

I hope these tips for February help you find new ways to grow and succeed.

Remember, every month offers unique chances to be creative and improve your business.

Use these ideas to your advantage and see your photography business thrive. Here’s to a great February and an even better year ahead.

Cheers!