Are you struggling to come up with fresh, engaging content for your social media channels? You’re not alone. As a photographer, it can be tough to think of new and interesting ways to showcase your work and connect with your audience. But don’t worry, we’ve got you covered with five tips for creating engaging social media posts:

Attract New Clients with Your Best Work

Showcase your portfolio. Your social media channels are a great place to showcase your portfolio and highlight your best work. Use eye-catching images and captions to showcase your unique style and tell a story about each image. For example, if you’re a family photographer, you could share a candid shot of a mom and her kids laughing together, and use a caption like “The joy and love of family is always worth capturing”. Don’t be afraid to mix things up with a variety of images, from portraits to landscapes to candid shots.

Build Trust and Connection with Behind-the-Scenes Peeks

Share behind-the-scenes glimpses. Your followers will love getting a sneak peek into your business and your creative process. Share behind-the-scenes glimpses of your shoots, your editing process, or even just your daily life as a photographer. For example, if you’re a studio photographer, you could share a photo of your studio set up and use a caption like “Behind-the-scenes of a studio shoot – preparing for some amazing headshots today!”. This will help your followers feel more connected to you and your business.

Reach a Wider Audience with Hashtags

Use hashtags to reach a wider audience. Hashtags are a great way to reach a wider audience and get your content in front of more people. Use relevant hashtags, like #photography or #familyphotography, to increase the visibility of your posts. You can also use location-specific hashtags, like #nycphotographer, to attract local clients. For example, if you’re a lifestyle photographer, you could use a hashtag like #lifestylephotographer and share a photo of a family playing at the park, along with a caption like “Capturing the everyday moments that make life beautiful #lifestylephotographer”.

Increase Engagement with Interactive Posts

Engage with your followers. Social media is all about engagement, so be sure to respond to comments and messages from your followers. Ask for feedback, share their content, and show your personality. For example, if you’re a mini sessions photographer, you could ask your followers which type of mini session they’d be most interested in, and share a poll with options like “Holiday Mini Sessions” or “Valentine’s Day Mini Sessions”. This will help you build a community of loyal followers who will help spread the word about your business.

Stand Out with Unique Content Formats

Experiment with different types of content. Your social media channels are a great place to experiment with different types of content, from quotes and tips to polls and quizzes. Mix things up and see what resonates with your audience. For example, if you’re a landscape photographer, you could share a quote about the beauty of nature along with a stunning landscape photo, and use a caption like “Nature has a way of taking our breath away #landscapephotography”. You can also try using different formats, like videos, stories, or live streams, to add variety to your content and keep your followers engaged. For example, if you’re a newborn photographer, you could share a short video of a newborn photoshoot and use a caption like “Behind-the-scenes of a newborn photoshoot – so much love and snuggles! #newbornphotography”.

So there you have it – five tips for creating engaging social media posts for photographers. By showcasing your portfolio, sharing behind-the-scenes glimpses, using hashtags, engaging with your followers, and experimenting with different types of content, you can create social media posts that will help you connect with your audience and grow your business.

Done-For-You marketing

And don’t forget, if you want to save time and effort on your social media marketing, check out “Done-For-You Marketing” – the monthly playbook for photographers that includes prewritten social media posts and more! Sign up for Strawberry Kit today to get instant access to this and all the marketing templates you need to take your photography business to the next level.

Photo by Brooke Cagle on Unsplash